Source Masters International Announces New Web Site
Costa Mesa, CA - November 1, 2006 - Source Masters International, of Costa Mesa, CA, an ingredients sourcing enterprise founded by Kevin Johnson, President, CEO, and recognized leader in the chemicals industry, announces a new web site, sourcemasters.com.

"Our new web site was designed with our customers in mind," Johnson says. "Like everything else we do at Source Masters International, our objective is to make it easier and more efficient for our clients to do business with us."

The site was designed by Heinsiteinteractive.net, of Los Angeles. "As part of our process in creating the site we asked Source Masters' customers what would be helpful to them and then built a site that matched their needs," says Kathleen Hein, President. "One of their highest priorities was quick access to available products and ingredients, so we created a one-click path."

Source Masters International supplies quality ingredients from around the globe to the food, cosmetic, nutritional, household, industrial, and institutional industries. The company offers hundreds of commonly sought after chemicals and also specializes in satisfying unique or specialized requirements and sourcing products that are difficult to find.

"We have hundreds of regular ingredients listed on the site," Johnson says, "but we also want people to know that we are experts in locating raw materials that are difficult to find. In fact, we love the challenge of sourcing something that's unique."

Chemists and purchasing agents who are trying to find specialized ingredients can use the site's quick response option to submit a real-time inquiry about a product or material they don't see on Source Masters' standard product list.

"We know how busy our clients are, and that their service to their own customers depends on our quick reply to their inquiries," Johnson says. "That's why our goal is to send a response that same day."

sourcemasters.com will also provide information on news and events that may be of interest to companies. "We want to keep our customers and web site visitors informed about what's going on in the industry," Johnson says, "as well as up to speed on new developments at Source Masters International."

Hein says that the best web sites are those that have the flexibility to grow and change. "As Source Masters grows," she says, "we will be able to easily adapt the site to encompass new products and services."